McDonald's ad for wi-fi in their restaurants. This is one of the better simplistic ads because the benefit is communicated very clearly to the viewer. Using fries to make the symbol is a pretty clever way of bringing the colors into the ad as well as the product. Brilliant way to announce new feature in the restaurants.
Advertising Agency: BangkokShowcase, Bangkok, Thailand Creative Director: Chokchai Tupanyakanok Art Directors: Phutsadi Yuwapattanawong, Chaitat Sookate Copywriter: Chokchai Tupanyakanok Production House / Retouch: Baanpraneat Photographer: Sunhouse Studio Computer Artist: Pattarasak Sitthisroung Published: September 2011
I thought this was a great marketing scheme, its interesting to look at, and also has a great message. Bascially the robot is producing more technology and not disposing it in the right manner. We need to start teaching kids to dispose of electronics, the same way people in the GTA were taught to compost. It won't happen over night buy its necessary. There is much more advancements and they are creating products at a faster pace, now is the time to take action.
The product being sold is popsicles. This ad does not use a tag line. The technique of persuasion is fun, because when you look at a popsicle, you imagine a beach and needing to cool off. The target market would probably be teens and children. This ad is intended to inform most likely. I think this is a good ad because it is a popsicle in the shape of a surfboard, indicating having a fun time at the beach. E.C.
I wanna buy Nutella RIGHT NOW - almost licked the page! Headline entices & captures the user's attention right away. Typography "medium" is within context, using type as a graphical element. Simple vocabulary. Nice balance of negative space, grid & color palette. Product is in the shot straight camera angle. Simple #advertising #ads #design