This ad supports animal-free circuses. Circuses have been for a very long time all about the animal acts, but it is basically all abuse, making the animals perform to what the ringmaster wants. Animals deserve to be free and not abused.
I like the idea of this tattoo a lot. The only thing that I do not like is that the Indian girl is obviously wearing animal skin. Doesn't really make sense if you're trying to convey the vegan message.