This id funny and cute. Let´s understand the joke. Usually when you buy edible products it comes with the warning " Dot not consume if seal is broken". Seal is the adhesive substance that will keep the package close. If it is not broken it assures that the content was not tampered with or altered. The word seal is also used to described the marine mammals you see on the picture with the broken foreflipper. So the seal is broken and should not be consumed even by sharks.