Pepsi Max Bus Shelter Prank : The brand recently rigged up a augmented reality in bus shelter, London with a screen. It turned a bus stop wall into a fake window showing unsuspecting passengers a series of surprising events.
One of the best examples of guerilla advertising. This is promoting for the movie 'Thor' which makes it look as if thor has thrown his hammer through a bus shelter from one side to the other. Personally I find this more effective then if they had used the