Com dança no Pão de Açúcar, Havaianas estreia sua primeira campanha global
Ficha Técnica: Anunciante: Alpargatas Agência: AlmapBBDO Título: Bondinho (The Original from Brazil) Produto: Havaianas Direção geral de criação:
25 creative and effective ads
I think this baby or condom ad is more effective. Simply because of the white background instead of the blue, the logo pops more. The concept is still simple and kind of funny. Also, the actual product is shown, which makes the ad more effective.
This ad promotes talking about issues instead of resorting to violence. It transforms weapons into tools that are used to speak.
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