A Tencent subsidiary, China Literature, filed for an initial public offering (IPO) in Hong Kong. Behind it, the Chinese online publishing market has grown by 20% annually since 2012. To Yuwei Pan, a regular fix of Chinese novels on her smartphone makes her daily commute a pleasure. But these aren’t just normal stories. Chinese e-books are often serialized; readers wait for the latest chapters of a story, much like viewers catch up with the newest episodes of Game of Thrones.