You’ll have no doubt heard of The Impossible Project, the chaps – enthusiasts and former Polaroid employees – who saved instant film.
The Impossible Project il nuovo tempio della Polaroid
"In the past 10 months we have seen a 75% increase in the 18-25 demographic, with teenagers turning their backs on digital for something more tangible." http://petapixel.com/2014/11/09/teens-turning-backs-digital-flocking-back-polaroid-says-impossible-project-ceo/