Uli is primarily known as a the Hawaiian Goddess of Magic or Sorcery. At the same time she is associated with Knowledge of Healing. She is sometimes related as a wife or sister of the underworld god Manua, or of the upper world god Wakea, and sometimes of the more intellectual god Lono. Her name, Uli, means "any dark color," "to steer," and "omen." Though the 'ulili or tattler bird is her most common kino lau (shape-shift form), she also takes the form of the tropic bird and the plover.