You really can get soft light, with a little help from The Pop-Up Flash Bounce. ---(I like the comparison pics but the product name makes me think of some sort of stripper move -pop-up-flash-bounce-) is it just me?
I wanted to pin this photo to see a professional set up for using lighting gels. Here there is technology used including a stand with the lighting gel over the light which is being bounced onto a stand with lines in to created shadow on the model.
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