To me this ad has to do with sex appeal. The asparagus looks like female legs. This ad is telling me that if I eat my vegetables I can be sexy. A good example of an attention grabbing ad. Great example of imagery.
Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.