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In Vogue's September issue #fallfashion

In Vogue's September issue #fallfashion

Adorable bikes parked out in front of our Meatpacking store

Adorable bikes parked out in front of our Meatpacking store

To get things crisp and clear, I shoot manually and try my best to nail my focus.  I also shoot at a very shallow depth of field and overexpose a few clicks to soften harsh shadows.  This is probably the "softness" people are seeing.  Once I have an image with great focus and beautiful light, I'll enhance everything in post—bump up the contrast where it is needed, do a little painting here and there, and then sharpen, and sharpen some more.

To get things crisp and clear, I shoot manually and try my best to nail my focus. I also shoot at a very shallow depth of field and overexpose a few clicks to soften harsh shadows. This is probably the "softness" people are seeing. Once I have an image with great focus and beautiful light, I'll enhance everything in post—bump up the contrast where it is needed, do a little painting here and there, and then sharpen, and sharpen some more.

Helen Beatty wearing a dress by Claire McCardell for Mademoiselle, Oak Beach, New York, 1951. Photo by Herman Landshoff

Helen Beatty wearing a dress by Claire McCardell for Mademoiselle, Oak Beach, New York, 1951. Photo by Herman Landshoff

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