Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types
How to close a sale? A great list of under-utilized common sense. I think sometimes certain tactics are too obvious to be trusted, and we sales folk go the long way because the short road is suspiciously short. They are called fundamentals for a reason.
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