This ad took a more serious twist for a more serious ad. Cyber-bullying is a big deal and showing the arrows stabbing the boy shows that cyber-bullying hurts. This advertisement creates a good relationship with what is being advertised.
Amélie lied about the academic schedule of her boarding school so she could jump in her friends' car and do a road trip. They should have ended it a few kilometers away from Zurich, but they ended up in Vienna.