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Which of Twitter’s “Hard Features” Can Drive the Most ReTweets? Overall, photos averaged a 35% boost in retweets across the 5 areas examined – TV, news, music, government and politics, and sports – followed by videos, which averaged a 28% increase. The three remaining “hard features” were more closely grouped: those with quotes averaged 19% more retweets, while those with a number saw 17% more retweets and those with hashtags a 16% increase.