A normal person sees a chick tallying the days in the egg, much as a person might tally the days they are in prison. I, however, wonder how the hell the Silence got inside an egg. - Why would a chick tally the days? Silence is the only answer!
NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.