This is a clever logo which uses negative space to give dimension to the letters. The H is hard to see at first and forces the observer to look at it for a while until it appears. The use of shadows and tone makes it look professional
The meaning of the word "missing" is portrayed frm the absences of stem of the letter "i". By leaving the titles, it portrays that a part of the letter has been removed, reinforcing the meaning of "missing".