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The Anatomy of a Highly Shareable Infographic via HubSpot Inbound Marketing, Marketing Digital, Business Marketing, Content Marketing, Internet Marketing, Online Marketing, Social Media Marketing, Business Entrepreneur, Social Networks

The Anatomy of a Highly Shareable Infographic

Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.

The Year of the Social Small Business from LinkedIn for Small Business. LinkedIn for inbound lead generation. Inbound Marketing, Content Marketing, Internet Marketing, Online Marketing, Social Media Marketing, Digital Marketing, Marketing Articles, Marketing Ideas, Social Media Statistics

10 Creative Lead Gen Examples Sourced from Marketing Legends

Lead generation is the number one challenge for marketers today. Here are 10 creative examples you can use as inspiration for your next campaign.

Ikea :: Instagram campaign in 6/2014 :: Ikea Russia created a browsable website inside of Instagram by using the social network’s grid view, setting up accounts for product categories and individual products, and using photo tagging to create drill-down connections. It creates an Instagram experience that’s both unique and very familiar. —Chad White, Lead Research Analyst, Salesforce ExactTarget Marketing Cloud Set Up Account, Social Networks, Social Media, Chad White, Swipe File, Email Marketing, Drill, Russia

Ikea :: Instagram campaign in 6/2014 :: Ikea Russia created a browsable website inside of Instagram by using the social network’s grid view, setting up accounts for product categories and individual products, and using photo tagging to create drill-down connections. It creates an Instagram experience that’s both unique and very familiar. —Chad White, Lead Research Analyst, Salesforce ExactTarget Marketing Cloud

The North Face >> Facebook App >> The North Face recently launched a great cross-channel contest across email, Facebook, Instagram, and Twitter that does a great job driving engagement in each channel – but centers around their Facebook presence. -Todd Wilson, Associate Principal - Global Accounts One Page Website, Email Campaign, New Theme, First Page, Facebook Instagram, Getting Out, Poker, The North Face, Texas

The North Face >> Facebook App >> The North Face recently launched a great cross-channel contest across email, Facebook, Instagram, and Twitter that does a great job driving engagement in each channel – but centers around their Facebook presence. -Todd Wilson, Associate Principal - Global Accounts

Better Homes  Gardens :: Pinterest profile captured 07/2014 :: Better Homes  Gardens is setting the bar on Pinterest. They realize magazine sales may be fading with millennials and took their magazine to Pinterest. With organized boards for every category a reader could dream of, they are gaining a social following every day and establishing their brand as best in class for interior/exterior design industry. -Madison Turner, Mobile Marketing Specialist, Salesforce ExactTarget Marketing Cloud Exterior Design, Interior And Exterior, Instructional Design, Mobile Marketing, Better Homes, Boards, Profile, Home And Garden, Gardens

Better Homes Gardens :: Pinterest profile captured 07/2014 :: Better Homes Gardens is setting the bar on Pinterest. They realize magazine sales may be fading with millennials and took their magazine to Pinterest. With organized boards for every category a reader could dream of, they are gaining a social following every day and establishing their brand as best in class for interior/exterior design industry. -Madison Turner, Mobile Marketing Specialist, Salesforce ExactTarget Marketing Cloud

Biltwell :: Facebook campaign beginning 3/2014 :: The motorcycle accessories company drives engagement on Facebook by showcasing fan helmet art. Highlighting individual fans’ artwork generates a feeling of togetherness around the brand. The ongoing campaign encourages participation by fans to not only submit their own work, but also share the artwork of other Biltwell fans. —Heike Young, Global Content Lead, Salesforce ExactTarget Marketing Cloud Motorcycle Accessories, Cloud, Helmet, Encouragement, Campaign, Fans, Social Media, Content, Engagement

Biltwell :: Facebook campaign beginning 3/2014 :: The motorcycle accessories company drives engagement on Facebook by showcasing fan helmet art. Highlighting individual fans’ artwork generates a feeling of togetherness around the brand. The ongoing campaign encourages participation by fans to not only submit their own work, but also share the artwork of other Biltwell fans. —Heike Young, Global Content Lead, Salesforce ExactTarget Marketing Cloud

McDonald’s >> Snapchat campaign in 2/2014 >> McDonald’s turned to Snapchat to promote their new Bacon Clubhouse Burger (with a little help from some well-known faces). They used their other social channels to promote the Snapchat account. Then, Snapchat followers were treated to a special behind-the-scenes photo from Lebron James as he shot a commercial for the new sandwich, coming out on March 10. —Jenny Weigle, Principal Social Media Consultant, Salesforce ExactTarget Marketing Cloud Snapchat Message, Snapchat Account, Social Channel, Scene Photo, Lebron James, Mcdonalds, Followers, Cloud

McDonald’s >> Snapchat campaign in 2/2014 >> McDonald’s turned to Snapchat to promote their new Bacon Clubhouse Burger (with a little help from some well-known faces). They used their other social channels to promote the Snapchat account. Then, Snapchat followers were treated to a special behind-the-scenes photo from Lebron James as he shot a commercial for the new sandwich, coming out on March 10. —Jenny Weigle, Principal Social Media Consultant, Salesforce ExactTarget Marketing Cloud

American Express >> Facebook App >> A financial company doing it right on Facebook.  The Amex Sync and Community Giving tabs are two standout features for AmEx’s page. The Sync feature lets fans sync their card to Facebook and unlock offers they can share directly with friends. -Todd Wilson, Associate Principal - Global Accounts How To Become, How To Get, Do It Right, Poker, Fans, Texas, Community, Social Media, Let It Be

American Express >> Facebook App >> A financial company doing it right on Facebook. The Amex Sync and Community Giving tabs are two standout features for AmEx’s page. The Sync feature lets fans sync their card to Facebook and unlock offers they can share directly with friends. -Todd Wilson, Associate Principal - Global Accounts

Qdoba :: social media campaign in 4/2014 :: Qdoba’s “Queso Bliss Showdown” let fans vote for their favorite new queso flavor. By providing real-time vote tallies across their social media sites and posting regular updates to spur engagement, the restaurant chain was able to attract over 30,000 votes. Queso Diablo won and customers were rewarded by being able to add the queso to any entrée for free on Apr. 28. —Heike Young, Global Content Lead, Salesforce ExactTarget Marketing Cloud Media Campaign, Social Media Site, Bliss, Cloud, Show, Fans, Restaurant, Content, Let It Be

Qdoba :: social media campaign in 4/2014 :: Qdoba’s “Queso Bliss Showdown” let fans vote for their favorite new queso flavor. By providing real-time vote tallies across their social media sites and posting regular updates to spur engagement, the restaurant chain was able to attract over 30,000 votes. Queso Diablo won and customers were rewarded by being able to add the queso to any entrée for free on Apr. 28. —Heike Young, Global Content Lead, Salesforce ExactTarget Marketing Cloud

Lowe’s >> Vine campaign during 11/2014 >> To promote its Black Friday deals landing page on its website, Lowe’s creates light-hearted, stop-action micro-videos on Vine. Most of the Vines attracted more than 750,000 loops, demonstrating that people appreciate a little humor and creativity as much as a good deal. —Chad White, Lead Research Analyst, Salesforce Marketing Cloud Chad White, One Page Website, Black Friday Deals, Landing, Attraction, Vines, Cloud, Promotion

Lowe’s >> Vine campaign during 11/2014 >> To promote its Black Friday deals landing page on its website, Lowe’s creates light-hearted, stop-action micro-videos on Vine. Most of the Vines attracted more than 750,000 loops, demonstrating that people appreciate a little humor and creativity as much as a good deal. —Chad White, Lead Research Analyst, Salesforce Marketing Cloud

TOMS >> Cover Photo >> Toms believes strongly in supporting worthy causes as part of its brand strategy. Is cover photo does a fantastic job of showing what the brand stands for. Children In Need, Cover Photos, Ecommerce, Believe, Toms, Social Media, Messages, E Commerce

TOMS >> Cover Photo >> Toms believes strongly in supporting worthy causes as part of its brand strategy. Is cover photo does a fantastic job of showing what the brand stands for. -Todd Wilson, Associate Principal - Global Accounts

Boston Strong & Boston sports teams >> Twitter campaign on 4/15/14 >> Five professional sports teams in Boston all collaborated to send the exact same tweet, at the exact same time (10 a.m. EST on April 15) to commemorate the anniversary of the Boston Marathon bombings. This is a great example of partnering for a great cause. Who can you partner with to commemorate a special moment? —Jenny Weigle, Global Sales Enablement Consultant, Salesforce ExactTarget Marketing Cloud Boston Strong, In Boston, Boston Marathon Bombing, Swipe File, Boston Sports, Sports Teams, Cloud, Campaign, Anniversary

Boston Strong & Boston sports teams >> Twitter campaign on 4/15/14 >> Five professional sports teams in Boston all collaborated to send the exact same tweet, at the exact same time (10 a.m. EST on April 15) to commemorate the anniversary of the Boston Marathon bombings. This is a great example of partnering for a great cause. Who can you partner with to commemorate a special moment? —Jenny Weigle, Global Sales Enablement Consultant, Salesforce ExactTarget Marketing Cloud

Caterpillar >> YouTube campaign in 4/2014 >> How do you get a video to go viral? While there’s no proven formula, you could take a lesson from Caterpillar’s “Built For It” campaign and use scale, skill, and an usual mix of two familiar things. The video shows 5 Cat machines playing a large-scale version of Jenga. The company wanted to break from the most traditional advertisements is has done in the past. — Jenny Weigle, Global Sales Enablement Consultant, Salesforce ExactTarget Marketing… Cat Machines, Swipe File, Jenga, Caterpillar, Scale, The Past, Campaign, Advertising, Shows

Caterpillar >> YouTube campaign in 4/2014 >> How do you get a video to go viral? While there’s no proven formula, you could take a lesson from Caterpillar’s “Built For It” campaign and use scale, skill, and an usual mix of two familiar things. The video shows 5 Cat machines playing a large-scale version of Jenga. The company wanted to break from the most traditional advertisements is has done in the past. — Jenny Weigle, Global Sales Enablement Consultant, Salesforce ExactTarget Marketing…

The White House :: Twitter campaign in March 2014 :: This social media campaign from the White House invites users to tweet their personal stories about the security and peace of mind that comes with securing health insurance. For a visual element, they also added a Storify slideshow to the page. Celebrities such as Lebron James and Will Ferrell helped spread the message, too. —Heike Young, Global Content Lead, Salesforce ExactTarget Marketing Cloud Media Campaign, Will Ferrell, March 2014, Health Insurance, Lebron James, Peace Of Mind, Invites, Cloud, Health Care

The White House :: Twitter campaign in March 2014 :: This social media campaign from the White House invites users to tweet their personal stories about the security and peace of mind that comes with securing health insurance. For a visual element, they also added a Storify slideshow to the page. Celebrities such as Lebron James and Will Ferrell helped spread the message, too. —Heike Young, Global Content Lead, Salesforce ExactTarget Marketing Cloud

Amazon.com >> Twitter-commerce campaign in 7/2014 >> As part of their #AmazonCart effort to generate sales directly from Twitter, Amazon gives customers the opportunity to tweet about their purchase from the purchase confirmation page. In this case, people who reply to the tweet receive a sample of the book I purchased. —Chad White, Lead Research Analyst, Salesforce ExactTarget Marketing Cloud Chad White, Confirmation Page, The Book, Effort, Opportunity, Cloud, My Books, Campaign

Amazon.com >> Twitter-commerce campaign in 7/2014 >> As part of their #AmazonCart effort to generate sales directly from Twitter, Amazon gives customers the opportunity to tweet about their purchase from the purchase confirmation page. In this case, people who reply to the tweet receive a sample of the book I purchased. —Chad White, Lead Research Analyst, Salesforce ExactTarget Marketing Cloud

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