Igor Vianna
Mais ideias provenientes do(a) Igor
#INFOGRAPHIC: THE ANATOMY OF AN EMAIL NEWSLETTER – IS YOUR EMAIL READY TO SEND?

#INFOGRAPHIC: THE ANATOMY OF AN EMAIL NEWSLETTER – IS YOUR EMAIL READY TO SEND?

The Customer Journey to Online Purchase

The Customer Journey to Online Purchase

Táticas para promover o seu blog

Táticas para promover o seu blog

Top 5 Ways Retailers Can Win the Holidays

Top 5 Ways Retailers Can Win the Holidays

Sephora >> sent 12/8/14 >> Amaze Them >> This Sephora email cleverly combines gift-recipient personas and first-name personalization by creating gift tags, which have the persona in the “To” line and my name in the “From” line. The tactic helps the subscriber envision themselves giving the gift. Plus, Sephora wisely uses “Me” as the fallback when they don’t know the subscriber’s name so it doesn't ruin the gift tag setup. —Amanda Miller, Senior Marketing Consultant, Salesforce Marketing…

Sephora >> sent 12/8/14 >> Amaze Them >> This Sephora email cleverly combines gift-recipient personas and first-name personalization by creating gift tags, which have the persona in the “To” line and my name in the “From” line. The tactic helps the subscriber envision themselves giving the gift. Plus, Sephora wisely uses “Me” as the fallback when they don’t know the subscriber’s name so it doesn't ruin the gift tag setup. —Amanda Miller, Senior Marketing Consultant, Salesforce Marketing…

Flat UI colors palettes

Flat UI colors palettes

Facebook and Google Dominate Social Logins Worldwide (Twitter's Share Just 7%)

Facebook and Google Dominate Social Logins Worldwide (Twitter's Share Just 7%)

The conversion hourglass, as seen at the #unwebinar, via @Danny_Gugger

The conversion hourglass, as seen at the #unwebinar, via @Danny_Gugger

Jettsetter >> Preference Center >> Jetsetter’s preference center collects subscriber preferences for ‘Destinations’, ‘Activities’, and ‘Scenes’, all of which are vital to creating highly targeted travel offers. Their preference center also addresses three of the most common reasons that subscribers opt out—too many emails, irrelevant emails, and change of address. —Andrea Smith, Design Lead, Content Marketing & Research

Jettsetter >> Preference Center >> Jetsetter’s preference center collects subscriber preferences for ‘Destinations’, ‘Activities’, and ‘Scenes’, all of which are vital to creating highly targeted travel offers. Their preference center also addresses three of the most common reasons that subscribers opt out—too many emails, irrelevant emails, and change of address. —Andrea Smith, Design Lead, Content Marketing & Research

Infográfico: O Mapa mental do Marketing digital.

Infográfico: O Mapa mental do Marketing digital.