Search engine optimization, commonly referred to as SEO, is an umbrella term for a whole range tasks you perform both on and off your website. The goal is to attract the attention of the search engines with your website.
Here's an oldie with a twist. Use pieces of garden hose or other tubing to soften the jaws of slip-joint or other pliers so you can grip plated surfaces without damage. The twist? Size them so you can slide them up the handles to keep them handy.