Logo redesign and new identity for 2 subsidiaries of the larger enterprise Prio: a fuel & electric energy company and an agro-food company. The design strategy for the logos derived from the refinement of the former icon of Prio, which formally resembled the merging of a drop & a flame. The different rearrangement of a quarter circle, by means of a number of distinct operations of rotation, split & reflection, should produce a strong family effect of the 2 Prio companies’ identities.

Logo redesign and new identity for 2 subsidiaries of the larger enterprise Prio: a fuel & electric energy company and an agro-food company. The design strategy for the logos derived from the refinement of the former icon of Prio, which formally resembled the merging of a drop & a flame. The different rearrangement of a quarter circle, by means of a number of distinct operations of rotation, split & reflection, should produce a strong family effect of the 2 Prio companies’ identities.

Logo redesign and new identity for 2 subsidiaries of the larger enterprise Prio: a fuel & electric energy company and an agro-food company. The design strategy for the logos derived from the refinement of the former icon of Prio, which formally resembled the merging of a drop & a flame. The different rearrangement of a quarter circle, by means of a number of distinct operations of rotation, split & reflection, should produce a strong family effect of the 2 Prio companies’ identities.

Logo redesign and new identity for 2 subsidiaries of the larger enterprise Prio: a fuel & electric energy company and an agro-food company. The design strategy for the logos derived from the refinement of the former icon of Prio, which formally resembled the merging of a drop & a flame. The different rearrangement of a quarter circle, by means of a number of distinct operations of rotation, split & reflection, should produce a strong family effect of the 2 Prio companies’ identities.

I D E N T I T Y — Graphic identity for TEDx O'Porto 2011 at Casa da Música with the theme "being blue".

I D E N T I T Y — Graphic identity for TEDx O'Porto 2011 at Casa da Música with the theme "being blue".

P H O T O G R A P H Y — Series based on the Dutch and Italian Renaissance portrait paintings.    Digital color photographies. 50x60cm.

P H O T O G R A P H Y — Series based on the Dutch and Italian Renaissance portrait paintings. Digital color photographies. 50x60cm.

C O N C E P T  &  B R A N D I N G —Helena Cardoso is a Portuguese designer who is exploring authenticity as a form of luxury by creating an independent fashion brand that praises remarkable Portuguese artisanal skills.  www.helenacardoso.pt

C O N C E P T & B R A N D I N G —Helena Cardoso is a Portuguese designer who is exploring authenticity as a form of luxury by creating an independent fashion brand that praises remarkable Portuguese artisanal skills. www.helenacardoso.pt

Questioning the critical relations between “identity” and “identification”, the series of portraits explores the possibilities of the extension of the self beyond the body, and its problematic interaction with the milieu. The seven portraits allegorically allude to the seven deadly sins – pride, gluttony, greed, envy, lust, wrath and sloth –, attempting to challenge their common axiological understanding.  Color silver film. Hasselblad. 50x50cm.

Questioning the critical relations between “identity” and “identification”, the series of portraits explores the possibilities of the extension of the self beyond the body, and its problematic interaction with the milieu. The seven portraits allegorically allude to the seven deadly sins – pride, gluttony, greed, envy, lust, wrath and sloth –, attempting to challenge their common axiological understanding. Color silver film. Hasselblad. 50x50cm.

B R A N D I N G — Lia Gonçalves is a Portuguese contemporary jewellery designer. Although the process of making jewellery is the artisanal one, she works mainly with simple lines and minimalistic shapes.  The new logo was created based on the same corrosion process that she uses to make some of her jewellery. The result is minimalistic shapes with uneven textures. A pattern made out of the rotation and merging of the icon was designed to work along with the other elements of the visual…

B R A N D I N G — Lia Gonçalves is a Portuguese contemporary jewellery designer. Although the process of making jewellery is the artisanal one, she works mainly with simple lines and minimalistic shapes. The new logo was created based on the same corrosion process that she uses to make some of her jewellery. The result is minimalistic shapes with uneven textures. A pattern made out of the rotation and merging of the icon was designed to work along with the other elements of the visual…

Gana Chocolate was a very challenging project. We had to create a whole new identity for an artisanal chocolate brand — the name, the slogan, the logo and the all graphic identity around it.   The whole packaging collection invokes a gut feeling around chocolate, as expressing a latent desire through its dark aspect with sprinkles of bright colour

Gana Chocolate was a very challenging project. We had to create a whole new identity for an artisanal chocolate brand — the name, the slogan, the logo and the all graphic identity around it. The whole packaging collection invokes a gut feeling around chocolate, as expressing a latent desire through its dark aspect with sprinkles of bright colour

À CAPUCHA! fun and strong visual identity was designed to engage a young and educated generation that aims for well crafted, quality products. We designed a new font and pictograms collection to communicate the brand world. Each capucha model is recognisable through a specific pictogram. The color scheme is also related with the color palette of À Capucha!’s first collection.  www.acapucha.pt

À CAPUCHA! fun and strong visual identity was designed to engage a young and educated generation that aims for well crafted, quality products. We designed a new font and pictograms collection to communicate the brand world. Each capucha model is recognisable through a specific pictogram. The color scheme is also related with the color palette of À Capucha!’s first collection. www.acapucha.pt

B R AN D I N G  for Movelife, a company which aim is to help chefs to create nutritional balanced recipes using as tool a software and to provide nutritional information to consumers through restaurant menus.

B R AN D I N G for Movelife, a company which aim is to help chefs to create nutritional balanced recipes using as tool a software and to provide nutritional information to consumers through restaurant menus.


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C O N C E P T  &  B R A N D I N G —Helena Cardoso is a Portuguese designer who is exploring authenticity as a form of luxury by creating an independent fashion brand that praises remarkable Portuguese artisanal skills.  www.helenacardoso.pt

C O N C E P T & B R A N D I N G —Helena Cardoso is a Portuguese designer who is exploring authenticity as a form of luxury by creating an independent fashion brand that praises remarkable Portuguese artisanal skills. www.helenacardoso.pt

B R A N D I N G Paulo Pires - Construction & Gardening.  We need someone like Paulo Pires all the time but we never know how to find him!  That's why we designed a stamp with a list of everything he can do! Now he can easily spread the word around town in small recycled cards.  This identity is grounded on principles such as simplicity and sustainability so it can be easily replicable at a lower cost.

B R A N D I N G Paulo Pires - Construction & Gardening. We need someone like Paulo Pires all the time but we never know how to find him! That's why we designed a stamp with a list of everything he can do! Now he can easily spread the word around town in small recycled cards. This identity is grounded on principles such as simplicity and sustainability so it can be easily replicable at a lower cost.

I D E N T I T Y — Brand identity for an architect doing interior & event design and also architecture projects. She wanted to have an identity that could work for her 2 different types of clients.

I D E N T I T Y — Brand identity for an architect doing interior & event design and also architecture projects. She wanted to have an identity that could work for her 2 different types of clients.

T Y P O G R A P H Y — Gota Type: High contrast display type. Due to its inherent dynamism and formal weight distribution, the type is suitable for illustrative and decorative purposes, namely headlines.

T Y P O G R A P H Y — Gota Type: High contrast display type. Due to its inherent dynamism and formal weight distribution, the type is suitable for illustrative and decorative purposes, namely headlines.

Kelley MacDonald's Daily Paintings: Just A Lemon, 6x6 Oil

Kelley MacDonald's Daily Paintings: Just A Lemon, 6x6 Oil

。花与爱丽丝_拥抱夏天的风图片专辑-堆糖

。花与爱丽丝_拥抱夏天的风图片专辑-堆糖

Joe Brainard (American, Salem, 1942–1994). Pears and Apples, 1974. The Metropolitan Museum of Art, New York. Gift of Stanley Posthorn, in memory of the artist, 1997 (1997.404.4)

Joe Brainard (American, Salem, 1942–1994). Pears and Apples, 1974. The Metropolitan Museum of Art, New York. Gift of Stanley Posthorn, in memory of the artist, 1997 (1997.404.4)

Tomato     Joe Brainard  (American, Salem, Arkansas 1942–1994 New York City)   Date: 1975 Medium: Gouache and watercolor on paper Dimensions: H. 4, W. 6 inches (10.2 x 15.2 cm.)

Tomato Joe Brainard (American, Salem, Arkansas 1942–1994 New York City) Date: 1975 Medium: Gouache and watercolor on paper Dimensions: H. 4, W. 6 inches (10.2 x 15.2 cm.)

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