Marketing Communications

Marketing, Public Relations, Advertising and strategic Communications-related content.
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Super Bowl LV--otherwise know as the Pandemic Bowl--will be like no other with empty seats, absent advertisers, and a poet laureate. The post Super Bowl LV Advertising appeared first on e-Strategy Trends. Super Bowl 54, Harvard Graduate, Consumer Spending, Social Channel, Icu Nursing, Video Advertising, Marketing Communications, Clydesdale
Super Bowl LV Advertising
Super Bowl LV--otherwise know as the Pandemic Bowl--will be like no other with empty seats, absent advertisers, and a poet laureate. The post Super Bowl LV Advertising appeared first on e-Strategy Trends.
This infographic from KISS Metrics illustrates how to calculate your customer lifetime value. The post Customer Lifetime Value appeared first on e-Strategy Trends. Online Marketing Services, Growth Marketing, Marketing Budget, Infographic Marketing, Marketing Program, Affiliate Marketing, Infographics, Marketing Articles
Customer Lifetime Value
This infographic from KISS Metrics illustrates how to calculate your customer lifetime value. The post Customer Lifetime Value appeared first on e-Strategy Trends.
Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture. The post Diversity In Advertising appeared first on e-Strategy Trends. Brand Marketing, Types Of Disability, Make Money Online, How To Make Money, The Company You Keep, Advertising Industry, Racial Equality, Family Dynamics
Diversity In Advertising
Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture. The post Diversity In Advertising appeared first on e-Strategy Trends.
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers. The post Grocery Shopping appeared first on e-Strategy Trends. Healthy Eating Habits, Healthy Foods To Eat, Healthy Living, Healthy Sweets, Shopping List Grocery, Shopping Hacks, Grocery Store, Health Snacks, Health Eating
Grocery Shopping
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers. The post Grocery Shopping appeared first on e-Strategy Trends.
Several entreprenuers are trying to rebuild social media from the ground up, with new features and codes of conduct that they hope will create a more civil environment and one less susceptible to manipulation by malign influences. The post Civil Social Networks: Telepath & Clubhouse appeared first on e-Strategy Trends. Social Networks, Social Media, New Social Network, Code Of Conduct, Bezos, Public Relations, Rebuild
Civil Social Networks: Telepath & Clubhouse
Several entreprenuers are trying to rebuild social media from the ground up, with new features and codes of conduct that they hope will create a more civil environment and one less susceptible to manipulation by malign influences. The post Civil Social Networks: Telepath & Clubhouse appeared first on e-Strategy Trends.
Dyspatch's The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email. The post Factors That Prompt People To Open Emails appeared first on e-Strategy Trends. Email Marketing, Out Of Home Advertising, Desktop Environment, Email Programs, Articles Of Faith, Email Subject Lines, Standing In Line
Factors That Prompt People To Open Emails
Dyspatch's The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email. The post Factors That Prompt People To Open Emails appeared first on e-Strategy Trends.
Recent surveys have revealed the battle for top podcast channel appears to be between Apple and Spotify. The post Top Podcast Channels, 2019 vs 2020 appeared first on e-Strategy Trends. Marketing Stats, The Marketing, Marketing Trends, Podcast Advertising, How The Mighty Fall, Rebranding Logo, Brand Awareness Campaign
Top Podcast Channels, 2019 vs 2020
Recent surveys have revealed the battle for top podcast channel appears to be between Apple and Spotify. The post Top Podcast Channels, 2019 vs 2020 appeared first on e-Strategy Trends.
Relevance trumps newness when persuading US consumers to purchase something from a marketing email. The post Email Content That Prompts Purchases appeared first on e-Strategy Trends. Email Providers, Email Marketing Services, Marketing Firm, Marketing Channel, Email Marketing Strategy, Marketing Automation, Triggered Email
Email Content That Prompts Purchases
Relevance trumps newness when persuading US consumers to purchase something from a marketing email. The post Email Content That Prompts Purchases appeared first on e-Strategy Trends.
Sixteen sets of brand awareness statistics from 2012 to present. The post Brand Awareness Statistics, 2012-Present appeared first on e-Strategy Trends. Marketing Tactics, Marketing Tools, Online Marketing, Social Media Marketing, Digital Marketing, Create Awareness, Brand Awareness
Brand Awareness Statistics, 2012-Present
Sixteen sets of brand awareness statistics from 2012 to present. The post Brand Awareness Statistics, 2012-Present appeared first on e-Strategy Trends.
70 percent of Americans said $600 is too little to meet basic needs like rent and essentials. The post Top Uses Of Government Stimulus Checks appeared first on e-Strategy Trends. Basic Needs, Survey Data, Data Show, Debt Payoff, Retirement Planning, Surveys
Top Uses Of Government Stimulus Checks
70 percent of Americans said $600 is too little to meet basic needs like rent and essentials. The post Top Uses Of Government Stimulus Checks appeared first on e-Strategy Trends.
This infographic by SeeMei Chow from Picktochart illustrate six layout examples for highlighting different types of data in infographics. The post Infographic Layouts appeared first on e-Strategy Trends. Graphisches Design, Graphic Design Tips, Visual Design, Design Inspo, Graphic Design Website, Page Layout Design, Portfolio Design Graphic Designers Ideas, Graphic Design Classroom, Good Design
Infographic Layouts
This infographic by SeeMei Chow from Picktochart illustrate six layout examples for highlighting different types of data in infographics. The post Infographic Layouts appeared first on e-Strategy Trends.
Carousel posts are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than both images and videos. The post Instagram Post Engagement Rates appeared first on e-Strategy Trends. Instagram Business, Instagram Marketing, Instagram Profile, Instagram Story, Instagram Posts, Social Platform, Social Media Platforms, Digital News
Instagram Post Engagement Rates
Carousel posts are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than both images and videos. The post Instagram Post Engagement Rates appeared first on e-Strategy Trends.
Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model. 
The post B2B Digital Marketing Budgets To Increase In 2021 appeared first on e-Strategy Trends. Marketing Leader, Event Marketing, Mobile Marketing, Social Marketing, Digital Advertising, Event Budget
B2B Digital Marketing Budgets To Increase In 2021
Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model. The post B2B Digital Marketing Budgets To Increase In 2021 appeared first on e-Strategy Trends.
56% of US adults have at least some trust in law enforcement to use facial recognition responsibly.  But how do they feel about technology companies and advertisers using this kind of technology? The results aren’t promising.
The post Trust In Facial Recognition AdTech appeared first on e-Strategy Trends. Pew Research Center, Minority Report, Biometrics Technology, Facial Recognition Technology, Bar Chart
Trust In Facial Recognition AdTech
56% of US adults have at least some trust in law enforcement to use facial recognition responsibly. But how do they feel about technology companies and advertisers using this kind of technology? The results aren’t promising. The post Trust In Facial Recognition AdTech appeared first on e-Strategy Trends.
Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? The post Latinx Technographics appeared first on e-Strategy Trends. Streaming Media, Video Streaming, Feeling Ignored, Predicates, Hard Pressed, Connected Devices
Latinx Technographics
Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? The post Latinx Technographics appeared first on e-Strategy Trends.
NewsGuard has compiled Top 10 lists highlighting some of the most influential U.S.-based peddlers of online misinformation identified by NewsGuard’s analysts this year.
The post Top Disinformationists & Most Trusted News Sites of 2020 appeared first on e-Strategy Trends. Left Wing, Right Wing, Fundraising Email, Political Candidates, Public Service Announcement, Swing State, Unsung Hero
Top Disinformationists & Most Trusted News Sites of 2020
NewsGuard has compiled Top 10 lists highlighting some of the most influential U.S.-based peddlers of online misinformation identified by NewsGuard’s analysts this year. The post Top Disinformationists & Most Trusted News Sites of 2020 appeared first on e-Strategy Trends.
Nearly four in 10 respondents reported feeling more stressed, while nearly as many cited a lack of work-life balance as affecting their mental status. The post Coronavirus’ Effect On Mental Health appeared first on e-Strategy Trends. Fitness Marketing, Research Companies, Feeling Stressed, Mental Health Issues, Juggling, Work Life Balance, Business Insider, Fitness Nutrition
Coronavirus’ Effect On Mental Health
Nearly four in 10 respondents reported feeling more stressed, while nearly as many cited a lack of work-life balance as affecting their mental status. The post Coronavirus’ Effect On Mental Health appeared first on e-Strategy Trends.
Creative agencies have been consolidating their real estate footprint for awhile now. The pandemic and the subsequent mass work-from-home experiment simply gives them greater reason to reimagine what workspace (and real estate budgets) look like. The post Commercial Real Estate Adjustment For Marketing Agencies appeared first on e-Strategy Trends. Digital Marketing Strategy, Commercial Real Estate, Digital Transformation, Business Leader, Remote Work
Commercial Real Estate Adjustment For Marketing Agencies
Creative agencies have been consolidating their real estate footprint for awhile now. The pandemic and the subsequent mass work-from-home experiment simply gives them greater reason to reimagine what workspace (and real estate budgets) look like. The post Commercial Real Estate Adjustment For Marketing Agencies appeared first on e-Strategy Trends.
69% of US employees said they had to make major changes to their usual ways of working to adapt to the pandemic. The post 30% Of Workforces Are Now Fully Remote appeared first on e-Strategy Trends. Employee Safety, Knowledge Worker, Workforce Management, Talent Acquisition, Us Companies, National Association
30% Of Workforces Are Now Fully Remote
69% of US employees said they had to make major changes to their usual ways of working to adapt to the pandemic. The post 30% Of Workforces Are Now Fully Remote appeared first on e-Strategy Trends.
The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen. The post Video Streaming Market Share by Service appeared first on e-Strategy Trends. Disney Account, People In The Us, Media Planning, Live Video Streaming, Video Services, Top Videos, News Channels
Video Streaming Market Share by Service
The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen. The post Video Streaming Market Share by Service appeared first on e-Strategy Trends.
eMarketer estimates that the number of US digital gamers will grow by 5.0% this year to 174.7 million. The post US Online Gamers To Reach 183 Million By 2024 appeared first on e-Strategy Trends. Popcap Games, Mobile Video, Digital Video, Digital Activities, Music Tv, Forecast, Live Streaming, Twitch, Gamer
US Online Gamers To Reach 183 Million By 2024
eMarketer estimates that the number of US digital gamers will grow by 5.0% this year to 174.7 million. The post US Online Gamers To Reach 183 Million By 2024 appeared first on e-Strategy Trends.
Email response rates increased quite significantly during the first weeks of the pandemic. The post COVID-19 Email Response Rates appeared first on e-Strategy Trends. Pandemic, Strategies, No Response, Trends, Chart, Post
COVID-19 Email Response Rates
Email response rates increased quite significantly during the first weeks of the pandemic. The post COVID-19 Email Response Rates appeared first on e-Strategy Trends.
Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media. The post Demographics Of Screen Time appeared first on e-Strategy Trends. Screen Time Chart, Parent Survey, Consumer Survey, Subscription Business, Young Parents
Demographics Of Screen Time
Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media. The post Demographics Of Screen Time appeared first on e-Strategy Trends.
Three infographics about Pinterest back when it was the new hotness on the social media block. The post Vintage Pinterest appeared first on e-Strategy Trends. Marketing Digital, Inbound Marketing, Internet Marketing, Content Marketing, Marketing Tips, Marketing Strategies
Vintage Pinterest
Three infographics about Pinterest back when it was the new hotness on the social media block. The post Vintage Pinterest appeared first on e-Strategy Trends.
Americans often are not shy about letting their wallets speak when a brand does something that displeases them, whether it be the business acting irresponsibly, allowing a data breach or failing to represent their community or ethnicity. The post US Boycotters By Household Income appeared first on e-Strategy Trends. Business Marketing, Household Income, Priorities List, Data Breach, Shy, Fails
US Boycotters By Household Income
Americans often are not shy about letting their wallets speak when a brand does something that displeases them, whether it be the business acting irresponsibly, allowing a data breach or failing to represent their community or ethnicity. The post US Boycotters By Household Income appeared first on e-Strategy Trends.
More than seven in 10 US adults wanted to see regulatory reforms of how companies treat their data. The post Attitudes Toward Government Regulation Of Tech appeared first on e-Strategy Trends. Marketing Technology, Future Predictions, Trend Analysis, Executive Summary, Northwestern University, Ftc, Easy Reading
Attitudes Toward Government Regulation Of Tech
More than seven in 10 US adults wanted to see regulatory reforms of how companies treat their data. The post Attitudes Toward Government Regulation Of Tech appeared first on e-Strategy Trends.
Remember when we were genuinely appalled at social media faux pas? Adorable. The post Facebook Back Before It Was A Democracy-Destroying Multinational Monopolistic Disinformation Platform appeared first on e-Strategy Trends. Humor Facebook, Facebook Icons, Facebook Status, Fb Status, Free Facebook, Facebook Timeline, Poorly Drawn Lines, Funny Images, Funny Pictures
Facebook Back Before It Was A Democracy-Destroying Multinational Monopolistic Disinformation Platform
Remember when we were genuinely appalled at social media faux pas? Adorable. The post Facebook Back Before It Was A Democracy-Destroying Multinational Monopolistic Disinformation Platform appeared first on e-Strategy Trends.
The cancellation of almost all in-person entertainment events due to the pandemic has also cancelled the digital ad budgets for those events. The post Entertainment Digital Ad Spending Took A Hit In 2020 appeared first on e-Strategy Trends. Tv Lineup, Fall Tv, Tv Network, Display Ads, Business Intelligence
Entertainment Digital Ad Spending Took A Hit In 2020
The cancellation of almost all in-person entertainment events due to the pandemic has also cancelled the digital ad budgets for those events. The post Entertainment Digital Ad Spending Took A Hit In 2020 appeared first on e-Strategy Trends.
B2B companies have quietly been employing industry influencers--otherwise known as thought leaders--for many years. The post Why B2B Marketers Use Influencers appeared first on e-Strategy Trends. Media Marketing, B2c
Why B2B Marketers Use Influencers
B2B companies have quietly been employing industry influencers--otherwise known as thought leaders--for many years. The post Why B2B Marketers Use Influencers appeared first on e-Strategy Trends.
Some 35% of those surveyed by Morning Consult said they would set aside between $100 and $300 for holiday gifts this year, up from 31% in 2019. The post How Consumers Feel About Holiday Spending This Year appeared first on e-Strategy Trends. Holiday Spending, Holiday Sales, Personal Finance, No Worries, Sentimental, Saving Money
How Consumers Feel About Holiday Spending This Year
Some 35% of those surveyed by Morning Consult said they would set aside between $100 and $300 for holiday gifts this year, up from 31% in 2019. The post How Consumers Feel About Holiday Spending This Year appeared first on e-Strategy Trends.