More ideas from DANIELA
Mary Kay Advertising Campaign Over the course of four months, my team of 26 people and I organized ourselves into an agency and developed an integrated advertising campaign for Mary Kay cosmetics to introduce the brand to a new, younger target market. I spent most of my time working on the brand activation team and assisting with the presentation. This was a difficult project that required a lot of research to get behind the motives of the brand and the perceptions of its current and…

Mary Kay Advertising Campaign Over the course of four months, my team of 26 people and I organized ourselves into an agency and developed an integrated advertising campaign for Mary Kay cosmetics to introduce the brand to a new, younger target market.