Branding and Strategy

Board for people and companies that want to start strategically positioning their businesses. So, let's talk about Branding, Strategy, Tribes, Companies, Costumers, Core Values, Vision, Position, Mission and MEANING! and so on...
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This project is a rebrand exercise and case study explaining the conceptualization, thinking process and development of a logo system for the Calouste Gulbenkian Foundation. www.craycrayowl.com #logo #logosystem #branding

This project is a rebrand exercise and case study explaining the conceptualization, thinking process and development of a logo system for the Calouste Gulbenkian Foundation.

This article is a framework for people that wants to start strategically positioning their company. Worksheets Kit included! #branding #strategy #meaning

This article is a framework for people that wants to start strategically positioning their company. Worksheets Kit included! #branding #strategy #meaning

Me making a case for Meaning and its importance within a Brand. I also make an introduction to Branding, its role and context in History. Hope you find this useful and not a great deal of nonsense. #branding #strategy #costumers #companies

Me making a case for Meaning and its importance within a Brand. I also make an introduction to Branding, its role and context in History. Hope you find this useful and not a great deal of nonsense. #branding #strategy #costumers #companies

Framework for people that wants to start strategically positioning their company. This was put together with the knowledge that I’ve been collecting through the years. #branding #strategy #brandattributes www.craycrayowl.com

This is a framework for people that wants to start strategically positioning their company. This was put together with the knowledge that I’ve been collecting through the years :D

What is Branding? . “A brand is a person’s gut feeling about a product, service or organization.”  — Marty Neumeier  “Brand is the promise, the big idea, and the expectations that reside in each customer’s mind about a product, service or company.”  — Alina Wheeler  “It’s often said that a brand is like a person. What I would add to that is that branding is about finding the very best in that person.” — Mike Rigby #branding #strategy  www.craycrayowl.com

Branding and the Power of Meaning

What is Branding? . “A brand is a person’s gut feeling about a product, service or organization.” — Marty Neumeier “Brand is the promise, the big idea, and the expectations that reside in each customer’s mind about a product, service or company.” — Alina Wheeler “It’s often said that a brand is like a person. What I would add to that is that branding is about finding the very best in that person.” — Mike Rigby #branding #strategy www.craycrayowl.com

This article is a framework for people that wants to start strategically positioning their company. Worksheets Kit included! #branding #strategy #meaning www.craycrayowl.com

A Brand Discovery Framework

This is a framework for people that wants to start strategically positioning their company. It includes a brand discovery exercise that will make you understand your customer and your company.

THE MISSION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

THE MISSION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

VALUES STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

VALUES STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

POSITION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

POSITION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

VISION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

VISION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

From the Customer’s column, we are able to get the Tribe’s identity, needs, behaviour and a better understanding of the ones that belong to it. #tribes #sethgodin #branding #strategy

From the Customer’s column, we are able to get the Tribe’s identity, needs, behaviour and a better understanding of the ones that belong to it. #tribes #sethgodin #branding #strategy

Aligning the Company's attributes with the Customer's. This table was created based on the one presented by Marty Neumeier in his book The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter) and tweaked by me. Hope it's ok! #branding #strategy #costumers #companies

Aligning the Company's attributes with the Customer's. This table was created based on the one presented by Marty Neumeier in his book The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter) and tweaked by me. Hope it's ok! #branding #strategy #costumers #companies

Aligning the Company's attributes with the Customer's. This table was created based on the one presented by Marty Neumeier in his book The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter) and tweaked by me. Hope it's ok! #branding #strategy #costumers #companies

Aligning the Company's attributes with the Customer's. This table was created based on the one presented by Marty Neumeier in his book The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter) and tweaked by me. Hope it's ok! #branding #strategy #costumers #companies

A tribe is a niche, a group of people that your customer belongs to and identifies with. The tribe shares values, interests, hobbies, ideas, needs and aspirations and you need to support it in order to gain the its respect and appreciation. By being generous, brave and trustworthy, this tribe might become your fans and your army of loyal advocates. #tribes #sethgodin #branding #strategy

A tribe is a niche, a group of people that your customer belongs to and identifies with. The tribe shares values, interests, hobbies, ideas, needs and aspirations and you need to support it in order to gain the its respect and appreciation. By being generous, brave and trustworthy, this tribe might become your fans and your army of loyal advocates. #tribes #sethgodin #branding #strategy

We have to start somewhere and this is a good start. We are here because we have something that we want to offer, a product or a service. Ask yourself, what is that? #branding #strategy

We have to start somewhere and this is a good start. We are here because we have something that we want to offer, a product or a service. Ask yourself, what is that? #branding #strategy

BUT WHY IS MEANING IMPORTANT FOR A COMPANY? . When people believes and shares the same values with a brand, they care. And when people care, they talk, they share and they are glad to speak for the brand. Meaning improves customer satisfaction and it will guide your company’s actions coherently while setting you apart from your competitors. #branding #strategy #meaning

BUT WHY IS MEANING IMPORTANT FOR A COMPANY? . When people believes and shares the same values with a brand, they care. And when people care, they talk, they share and they are glad to speak for the brand. Meaning improves customer satisfaction and it will guide your company’s actions coherently while setting you apart from your competitors. #branding #strategy #meaning

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