Branding and Strategy

Board for people and companies that want to start strategically positioning their businesses. So, let's talk about Branding, Strategy, Tribes, Companies, Costumers, Core Values, Vision, Position, Mission and MEANING! and so on...
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This project is a rebrand exercise and case study explaining the conceptualization, thinking process and development of a logo system for the Calouste Gulbenkian Foundation. www.craycrayowl.com #logo #logosystem #branding

This project is a rebrand exercise and case study explaining the conceptualization, thinking process and development of a logo system for the Calouste Gulbenkian Foundation. www.craycrayowl.com #logo #logosystem #branding

This article is a framework for people that wants to start strategically positioning their company. Worksheets Kit included! #branding #strategy #meaning

This article is a framework for people that wants to start strategically positioning their company. Worksheets Kit included! #branding #strategy #meaning

Me making a case for Meaning and its importance within a Brand. I also make an introduction to Branding, its role and context in History. Hope you find this useful and not a great deal of nonsense. #branding #strategy #costumers #companies

Me making a case for Meaning and its importance within a Brand. I also make an introduction to Branding, its role and context in History. Hope you find this useful and not a great deal of nonsense. #branding #strategy #costumers #companies

Framework for people that wants to start strategically positioning their company. This was put together with the knowledge that I’ve been collecting through the years. #branding #strategy #brandattributes www.craycrayowl.com

Framework for people that wants to start strategically positioning their company. This was put together with the knowledge that I’ve been collecting through the years. #branding #strategy #brandattributes www.craycrayowl.com

What is Branding? . “A brand is a person’s gut feeling about a product, service or organization.”  — Marty Neumeier  “Brand is the promise, the big idea, and the expectations that reside in each customer’s mind about a product, service or company.”  — Alina Wheeler  “It’s often said that a brand is like a person. What I would add to that is that branding is about finding the very best in that person.” — Mike Rigby #branding #strategy  www.craycrayowl.com

Branding and the Power of Meaning

What is Branding? . “A brand is a person’s gut feeling about a product, service or organization.” — Marty Neumeier “Brand is the promise, the big idea, and the expectations that reside in each customer’s mind about a product, service or company.” — Alina Wheeler “It’s often said that a brand is like a person. What I would add to that is that branding is about finding the very best in that person.” — Mike Rigby #branding #strategy www.craycrayowl.com

This article is a framework for people that wants to start strategically positioning their company. Worksheets Kit included! #branding #strategy #meaning www.craycrayowl.com

A Brand Discovery Framework

This article is a framework for people that wants to start strategically positioning their company. Worksheets Kit included! #branding #strategy #meaning www.craycrayowl.com

THE MISSION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

THE MISSION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

VALUES STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

VALUES STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

POSITION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

POSITION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

VISION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

VISION STATEMENT - From the Company’s column, we are able to get the four statements that will help you position your brand, access it’s values, establish a mission and root a vision. Now, we are starting to have a brand! . Hurraaaaay! #branding #strategy

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