Good Logo Design
I like how all the text is made out of negatve space and its cool to see how the "k" was altered to create the slice of cake. There is nice symentry between the two exteneded parts of tke "k". Also the "k" almost seems to divide the left and right sides. This makes the left look bigger and more important which emphasis the text there.
By placing together the two wine bottles and adding a few lines the negative space creates the image of a fork. Both represent the meaing of the text below to give a greater impression of the message from it. Everything here is aligned very neatly where you can almost picture a perfect rectangle around the whole logo.
I like how the text has a very informal, spray paint like design that matches New York's "bigger than life" appeal. All the text looks as if it uses as lines as possible to create each letter. This is done especially well with the "e" which relies on the top of "r" to complete it. The inner triangular points of "n". "y", "w", and "k" al repeat as well.
The design choice of this logo made no sense to me at first until I realized it was meant to look like a pencil. This design is interesting enough to make a lasting impression on the viewer, however those who do not see the pencil right away, like me, may be quick to judge this seemingly odd arrangment of letters poorly.
I like how the creator saw the similarities between the "R" and "P" and used this to their advantage. Both letters appear to be on separate layers of each other, despite being only one line, due to the end of the line going behind the start. All this forces you to see one letter at a time then search for the other letter because each letter is slightly incomplete. This makes you look at it longer and remember it easier.
It's interesting to the image of a water drop was created by curving the "w" and added just two lines underneath. Though not as effective, the "w" could very well be its own logo because that stylized curve makes it recognizable and stand out. The text repeats the same font as the "w" and is thinner to contrast against the thick lines used above.
I like how the creator used the curving nature of fish to create the "S" in the negative space. The movement of the fish feel natural and align well against each other. I suppose the reason the fish were split apart was to emphasis this flow because otherwise it seems like a weird design choice to me.
The use of negative space to create both the speech bubble and the dog's collar is done well. The dog is composed of very simple shapes that are repeated like the legs and the ear. The bolded text matches with the graphic and I like how it extends out to the sides past the dog as if to underline the graphic.