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Upland Sour Ales: Branding & Packaging by Young & Laramore
Indianapolis-based agency Young & Laramore created this vibrant advertising campaign and packaging design for Upland Sour Ales. "Sour ales — beers that are made with wild yeast and often intensely tart, acidic and/or funky — are not for everyone. But for adventurous craft drinkers who appreciate and seek them out, Upland’s wood-aged sours are among the finest in the world. As we learned more about the brewing process, it became evident that a crucial part of what makes Upland’...
Chicago Marathon 15 - SouthSouthWest. Branding & design, Melbourne.
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