This ad is showing that scotch tape is tougher than nails. There are some elements of after only, challenge, and competitive strategies but it is not clearly any of the three. It may be that nails are a competitor of tape, but I think that the effectiveness of this ad stems from its use of exaggeration.
Creative Beer Ads
Heineken played Cupid in February with a Facebook application called The Serenade. The app enabled users to send humorous personlised songs to potential partners inviting them on a date.
I Had To Look Twice At Most Of These 27 Ads. But Once I Got Them… Absolutely Brilliant. February 11, 2014
40 must-see examples of billboard advertising
20 brilliant examples of billboard advertising
30 Brilliant Anti Smoking Advertisements for your inspiration - Best Posters and Campaigns
30 Brilliant Anti Smoking Advertisements for your inspiration - Best Print Ads and Posters. Follow us www.pinterest.com/webneel