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STEPH.Heinz ad campaign "No one grows ketchup like Heinz" is a simple example of how advertisers utilise visual metaphors. With a shift towards healthy eating individuals are now seeking healthier options. The visual metaphor here denotes that the entire bottle only uses the freshest and most organic products. Through the sliced tomato shaped into a bottle connotations such as "fresh" and healthy are placed into the minds of the audience.

STEPH.Heinz ad campaign "No one grows ketchup like Heinz" is a simple example of how advertisers utilise visual metaphors. With a shift towards healthy eating individuals are now seeking healthier options. The visual metaphor here denotes that the entire bottle only uses the freshest and most organic products. Through the sliced tomato shaped into a bottle connotations such as "fresh" and healthy are placed into the minds of the audience.

Deceptively Empowered Coffee Ads – This Coffee Campaign Illustrates Home Appliance Symbols

Deceptively Empowered Coffee Ads – This Coffee Campaign Illustrates Home Appliance Symbols

Image and Type-Kylie Storts: This is an advertisement for Heinz ketchup. I love the way they created the "tomato" out of a ketchup bottle flipped upside down. The minimal text just to put in their slogan works very well.

Image and Type-Kylie Storts: This is an advertisement for Heinz ketchup. I love the way they created the "tomato" out of a ketchup bottle flipped upside down. The minimal text just to put in their slogan works very well.

I think this idea in a newspaper would be cool. Breaks up the heavy blocks of text for a change. Nice use of positive and negative space. Looks like the letters are actually blowing off the page.

I think this idea in a newspaper would be cool. Breaks up the heavy blocks of text for a change. Nice use of positive and negative space. Looks like the letters are actually blowing off the page.

It's interesting to see advertising helping people in every day situations. IBM has been killing it with their designs lately!  IBM Turns Its Ads Into Useful Urban Furniture

IBM Turns Its Ads Into Useful Urban Furniture

It's interesting to see advertising helping people in every day situations. IBM has been killing it with their designs lately! IBM Turns Its Ads Into Useful Urban Furniture

Powerful stuff Raid...I found this and thought of one of my co-workers from the LSS (I think we all know who I'm talking about lol).

Powerful stuff Raid...I found this and thought of one of my co-workers from the LSS (I think we all know who I'm talking about lol).

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