find the pokemon. Make sentences using target word. Put pokemon at different levels, ground and above kid's reach. Maybe not use balloons. maybe just laminated pictures kid can collect and put in pokeball.
Sugar free Chupa Chups Great ad- completely solved it with a visual and a tagline. It's so simple but really clever. This is the type of thing that I'd like to make. There's a ton of other great ads in this article, definitely worth checking out.