I love the idea of combining a script and a slab serif typeface to creative an entirely different font. I've been struggling with a trademark for myself and the initials AA so this gives me some new direction. Editorial+typography / All sizes
This logotype is simple, neat, and original. Just one subtle change makes the logo recognizable. The font is elegant and, but still playful using the appearance that the letter "O" is bouncing. The movement of the type is very effective.
Here is another example of a simple stylization of a logotype. The "A" in Water has a water droplet replacing one of the stems from the letter. A good modern logotype who's symbolism is easily identified.