I love the idea of combining a script and a slab serif typeface to creative an entirely different font. I've been struggling with a trademark for myself and the initials AA so this gives me some new direction. Editorial+typography / All sizes
This logotype is simple, neat, and original. Just one subtle change makes the logo recognizable. The font is elegant and, but still playful using the appearance that the letter "O" is bouncing. The movement of the type is very effective.
This design uses primary colors to deliver its purpose. When I saw this design, I was immediately drawn to its color scheme. I think primary colors make up one of the most powerful color schemes, thus making them a huge tool for me as a designer.